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Ed Linfoot
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Channel 5 Family Rebrand

I worked as a Designer/Animator on the Channel 5 family Rebrand - Channel 5, 5Star and 5USA.

My particular focus was on On Screen Presentation (OSP).

I oversaw the OSP build for automation and documented the Rebrands in the form of Style Guides.

Producing these documents helped define branding rules and meant we were well placed to ensure future consistency.

US Creative Agencies: Troika and Gretel
Channel 5 Creative Executive: Jo Bacon
Creative Director: Jody Malam
Art Director: Dene Smith
Designer/Animator: James Wignall
Designer/Animator: Ed Linfoot

C5_Branding_Sequence_Frame5_Vign.png
C5_Branding_Sequence_Frame8_Vign.png
C5_Branding_Sequence_Frame2_Vign.png
C5_Branding_Sequence_Frame1_Vign.png
C5_Branding_Sequence_Frame6_Vign.png
C5_Branding_Sequence_Frame4_Vign.png
C5_Branding_Sequence_Frame3_Vign.png
C5_Branding_Sequence_Frame7_Vign.png
5STAR_BRANDING_SEQ_1.png
5STAR_BRANDING_SEQ_2.png
5USA_MENU.png

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