About

I’m a freelance motion designer with experience in branding, animation and typography. I can do a broad range of work in these areas, using Adobe Creative Suite. Traditionally a designer for TV, my recent projects have incorporated large Social and DOOH components.

I've worked as a Motion Designer for BBC Creative, Sky Creative Agency, McLaren Formula 1, Fox and property consultants JLL.

In the last year I’ve designed and delivered the Social motion branding for BBC Food & BBC Monitoring.

I’ve had many other long engagements with BBC Creative. Projects have included the development and creation of a set of comprehensive Social templates to work across BBC Curators, (Channels and Services).

I’ve also worked with BBC World Service delivering a DOOH and Social ‘Trust is Earned’ campaign in Arabic, Hindi and Persian.

I also spent 2 years as part of the Core Brand team working on the design and implementation of the multi platform Rebrand project. The area I was mostly involved with was Broadcast Navigation, designing for and implementing a uniform system across Curators BBC ONE, TWO, THREE, FOUR, SCOTLAND, ALBA and Services, such as iPlayer and Sounds. The same Brand architecture was then rolled out across CBBC and CBeebies with additional functionality tailored to Children’s presentation.

My special expertise is in motion brand design and implementation, so designing content and packaging deliveries, typically as After Effects toolkits or MOGRTs. Other components include testing for aesthetic and technical compatibility, creating typographic grids and building style guides that will make sense to a broad range of users. 

Spare time is largely spent entertaining the German Pinschers – one of whom pictured!

Email: edlinfoot@gmail.com

Social Feeds: LinkedIn, Vimeo, Instagram