About

I’m a motion designer with experience in branding, animation and typography. I can do a broad range of work in these areas, using After Effects, InDesign, Photoshop, Illustrator and Keynote. Traditionally a designer for TV, my recent projects have incorporated large Social and DOOH components.

I've worked as a Motion Designer for BBC Creative, Sky Creative Agency, McLaren Formula 1, Fox and property consultants JLL.

In recent years I’ve had many long engagements with BBC Creative. Projects have included the development and creation of a set of comprehensive Social templates to work across BBC Curators, (Channels and Services).

I’ve worked with BBC World Service delivering a DOOH and Social ‘Trust is Earned’ campaign in Arabic, Hindi and Persian.

I also spent 2 years as part of the Core Brand team working on the design and implementation of the multi platform Rebrand project. The area I was mostly involved with was Broadcast Navigation, designing for and implementing a uniform system across Curators BBC ONE, TWO, THREE, FOUR, SCOTLAND, ALBA and Services, such as iPlayer and Sounds. The same Brand architecture was then rolled out across CBBC and CBeebies with additional functionality tailored to Children’s presentation.

My special expertise is in motion brand implementation, so designing content and packaging delivery payloads, testing for aesthetic and technical compatibility, creating typographic grids and creating style guides that will make sense to a broad range of users. 

Prior to freelancing I worked for 5 Creative as Designer and Animator on several channel rebrands, delivering them to air with particular focus on OSP and their automation.

Spare time is largely spent entertaining the German Pinschers – one of whom pictured!

Email: edlinfoot@gmail.com

Social Feeds: LinkedIn, Vimeo, Instagram