The rebranding of BBC Local Radio involved theming all stations collectively, whilst also allowing flex for stations to own individual characteristics. This was achieved by featuring key letters from each station name.
Given the number of Local Radio stations - 50, this involved creating a huge number of print and social templates.
I was part of the team versioning templates in addition to creating the Brand Guidelines.
Producer: Sophia Pendar Hughes
Production Manager: Liz Timms
Design Director: Nino Vrana
Senior Designer: Veronica Law
Designers:
Colin Dodson
Nick Hague
Ed Linfoot
Rich Sutton