Following extensive research and development by ‘Visual Journalism’, this Refresh involved unifying the BBC News output across all media. An audit of BBC News and BBC World News branded content was carried out and branded items were redesigned with simplified colour palette, layout and motion. 'Reith' was rolled out as the BBC News font.
I designed and made animated stings for 'Follow Us and 'Ways to Watch'.
'Ways to Watch' needed to use existing GEL icons. A carousel mechanism was developed so that 'Ways to Watch' could also be applied as an animated bug across endboards. I also templated 'Global Digital' and 'Product Ad' web banners.
Everything was pulled together for the Brand Guidelines for BBC News Channel and BBC World News.
Creative Director: Laurent Simon
Design Director: Nino Vrana
Concept, Design and Animation: Luke Carpenter, Ed Linfoot, Nino Vrana
Producer: Sophia Pendar-Hughes
Production Manager: Liz Timms
