The BBC Two Rebrand is built around a diverse range of Idents which reflect the breadth of content on the channel.
Idents are placed at the centre of the brand with one 46" deliverable for each Ident which is cut down to populate all of the OSP.
Match cuts at regular intervals and carefully considered junctions ensure seamless edits between different 'Moods' on-air.
I prepared the files for delivery, testing WIPs to ensure correct behaviour when placed in junctions and cut with other Idents. Then I put everything together in a Brand Guideline document.
Branding Agency: BBC Creative / Superunion
Executive Creative Director: Laurent Simon, Stuart Radford
Creative Director: Susan Ayton, Katherina Tudball
Producer: Georgina Mavrommatis, Ken Rodrigues
Production Coordinator: Dan Robinson, Emma Hamilton
Editor: Thomas Walker
Head of Design: Laurence Honderick
Senior Designer: Josh Moore
Designer: Erik Brattested, Ed Linfoot