I worked as a Designer/Animator on the Spike UK Launch. This was the first launch for the channel outside of the US.
My particular focus was on On Screen Presentation (OSP).
I worked on the OSP build for automation - adapting OSP items and creating new ones tailored to the needs of the UK channel. For example, expanding functionality to be able to cross promote to the Viacom family of channels.
I documented this in the form of Style Guides.
Producing the Style Guide helped define branding rules and meant we were well placed to ensure future consistency.
US Creative Agency: Juniper Jones
UK Creative Director: Rich Thrift
UK Art Director: Dene Smith
Designer/Animator: James Parsons
Designer/Animator: Ed Linfoot
