The BBC Children's channels were given an overhaul to align them with the other BBC Curators and Services. In terms of Broadcast, this meant, among other things, new Idents, Bumpers and revamped Navigation items.
CBBC and CBeebies logos were brought into the same language as the other Channel logos, making them better optimised for online.
Customised rounded versions of the Reith font have been created to further synchronise with the wider BBC Brand Refresh.
Wolff Olins worked in collaboration with BBC Creative, BBC UX&D and the BBC Brand Team in developing the BBC Brand Refresh system.
My role for this project was primarily to develop and deliver the Navigation items to air.
Because of the specific needs of Children's presentation, we developed additional items, such as Character IPP and DVEs, 'New' IPPs and 'Days to Go' dogs.
Branding Agency:
Wolff Olins
BBC Creative
Lead Producer:
Ken Rodrigues
Senior Producer:
Louise Braham
Graphics Producer:
Shaun Adamson
Dan Robinson
Graphics Project Manager:
Brendan Barry
Head of Design:
Laurence Honderick
Central Brand Consultant:
Baiba Grase
Design Director:
Amy Johnson & Ian Wormleighton
Victoria Stout
Motion Designers:
Salesi Morris
Andrea Stragapede
Ed Linfoot
