For this project I was tasked with two main objectives.
The first one was to deliver items for a specific World Service Campaign - 'Trust is Earned'.
This meant delivering Digital Out of Home, Social and TV items for the international market in Hindi, Persian and Arabic.
The second task was to contribute the Motion section for World Service Brand Campaign Guidelines. This included a section on generic motion as well as more specific sections providing guidance on different types of DOOH and Social campaign. Each campaign type was termed Objective 1, 2, 3 & 4. Trust is Earned was an 'Objective 2' campaign.
In practice making the guidelines meant a process of devising rules and creating content as we went along.
Head of News Cluster: Lisa Pettit
Senior Producer: Nina Recko
Senior Designer: Walter Douglas Hutton, Ella Harrington
Designer: Tom Sinclair, James Nolan
Creative: Lee Massey
Motion Designer: Ed Linfoot
